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FAQ: Can I track website visitors from AI referrals?

As AI platforms such as ChatGPT, Perplexity, and Gemini send a growing share of website visitors, Leadinfo lets you filter and trigger on this traffic separately. 

You can now add a dedicated AI agent filter to any trigger or segment and select the specific platform(s) you want to track - no manual domain matching required.

How it works

Leadinfo now includes a dedicated 'AI agent' filter for triggers and segments. Select it as your rule, then choose one or more platforms from the list, such as ChatGPT, Perplexity, or Gemini.

Step 1: Create a new trigger or segment
In the Leadinfo portal, navigate to Triggers or Segments and start a new one.

Step 2: Set the period 
Select the time period to check, for example Today.

Step 3: Add the Medium: AI filter
Choose the rule 'AI agent' and select the platform(s) you want to track from the dropdown. Select multiple platforms to include every recognised AI platform in one trigger or segment.

mediumai

What does this look like under a company?

When an AI agent visits your site, it shows up in that company's visit timeline just like a regular visit, but clearly marked so you can tell it came via an AI agent rather than a person browsing directly.

In the example below, "Claude.ai" appears as the visitor, with the usual visit details. This means you don't just see that an AI agent visited - you can see which of your pages it pulled information from, which is useful for understanding what content AI tools are surfacing about your company.

 
 
AI page view

 

For the full overview of medium options, read Trigger on source.