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FAQ: Can I track website visitors from AI referrals?

As AI platforms such as ChatGPT, Perplexity, and Gemini send a growing share of website visitors, Leadinfo lets you filter and trigger on this traffic separately. 

You can use the "Medium: Referral" rule and enter the AI platform's domain to isolate this source.

How it works

Leadinfo already supports filtering by traffic source through the "Medium" rule (see Trigger on source). To isolate AI-driven traffic specifically, add a "Medium: Referral" filter and enter the domain name of the AI tool, for example chatgpt.com.

Step 1: Create a new trigger or segment
In the Leadinfo portal, navigate to Triggers or Segments and start a new one.

Step 2: Set the period 
Select the time period to check, for example Today.

Step 3: Add the Medium: Referral filter
Choose the rule "Medium: Referral" and enter the AI domain to track, for example chatgpt.com. Combine several domains with "OR" to catch multiple AI platforms in one trigger or segment.

referralai

Common AI referral domains 

  • chatgpt.com - ChatGPT
  • perplexity.ai - Perplexity
  • gemini.google.com - Google Gemini
  • copilot.microsoft.com - Microsoft Copilot
  • claude.ai - Claude

 

Good to know📝: AI referral domains change as new tools launch and existing ones update their domains. Review and refresh this list from time to time to keep tracking accurate.

For the full overview of medium options, read Trigger on source.