Business use of WhatsApp has taken huge leaps. In the beginning, WhatsApp was mainly used in the consumer market. But with the advent of the WhatsApp Business app, you can see that WhatsApp is now hugely popular in the B2B market as well.
The WhatsApp Business app, a business app from WhatsApp
We are raving about the developments regarding business WhatsApp use for Leadinfo! We use it ourselves on our website. Furthermore, we find that for many visitors it is a very approachable way to get in touch.
In fact, there is a business WhatsApp Business App! This is free to download from the App Store, and really just acts as a second "business" WhatsApp on your phone. This allows you to keep business and your private conversations separate, ideal!
It is even possible to link a landline phone number to your WhatsApp for Business app!
- Connect landline phone number
- Set opening hours
- Set up auto-reply
- Set absence message
- Upload logo
- Enter answer templates
- Viewing statistics
- Show company information
- Calling or video calling
- WhatsApp Business desktop
This will make business WhatsApp use for your company a lot more pleasant. In fact, I often found it just annoying when customers started sending me (private) WhatsApp messages.
"How glad I am that I don't get my business apps all in between my private WhatsApp conversations!"
Using WhatsApp business on your website
Having a WhatsApp Chat window on the website creates a nice middle ground between a live chat window and the email contact form. I did not expect beforehand that using business WhatsApp in this way would bring so many benefits.
The advantage of business WhatsApp contact through the website:
- It is less formal than an e-mail, which allows you to respond faster.
- There is no time pressure to have to respond immediately, like a live chat conversation.
- It is a low-threshold way for visitors to get in touch.
- You build a much better relationship with customers via WhatsApp.