---
title: What is Leadinfo Insights?
description: Leadinfo Insights shows you which companies visit your site, what pages they view, and how engaged they are.
---

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1. [Help Centre](https://help.leadinfo.com/en?hsLang=en)
2. [How does Leadinfo work?](https://help.leadinfo.com/en/how-does-leadinfo-work?hsLang=en)

# What is Leadinfo Insights?

## Insights is where it all starts: see which companies are visiting your website right now.

#### **What is Insights?**

Insights is the web identification product you already know - it shows you which companies visit your site, what pages they view, and how engaged they are. If you've used Leadinfo before, this is your existing experience.

Insights is reactive by nature: it surfaces companies that have already come to you.

#### **How it fits with Leads and Discover**

Leadinfo's portal is organised around three connected modules:

- **Insights**: who visited you
- **Discover**: who you should target next
- **Leads**: the list you act on, built from either of the above

You're able to add companies you find in Insights straight to a Leads list for follow-up, either manually or automatically with a trigger. See [*What is Leadinfo Leads?*](https://help.leadinfo.com/en/what-is-leadinfo-leads?hsLang=en) for how that works.

![LeadinfoInsights](https://help.leadinfo.com/hs-fs/hubfs/LeadinfoInsights.png?width=670&height=364&name=LeadinfoInsights.png)

**📝 Good to know:** Insights is tracker-dependent - it only shows companies that visit a site with your Leadinfo tracking code installed. Discover, by contrast, doesn't require a tracker at all.

**⚠️ Please note:** Persona Insights (person-level identification within Insights) is available on the Pro package.

- [Getting Started](https://help.leadinfo.com/en/getting-started?hsLang=en#main-content)

    - [How Leadinfo works](https://help.leadinfo.com/en/getting-started?hsLang=en#how-leadinfo-works)
    - [Quick Start Guide](https://help.leadinfo.com/en/getting-started?hsLang=en#quick-start-guide)
    - [Privacy Statement & Cookie Banner](https://help.leadinfo.com/en/getting-started?hsLang=en#privacy-statement-cookie-banner)
    - [Check your installation](https://help.leadinfo.com/en/getting-started?hsLang=en#check-your-installation)
    - [Your first steps](https://help.leadinfo.com/en/getting-started?hsLang=en#your-first-steps)
- [See Who’s Visiting](https://help.leadinfo.com/en/see-whos-visiting?hsLang=en#main-content)

    - [How company recognition works](https://help.leadinfo.com/en/see-whos-visiting?hsLang=en#how-company-recognition-works)
    - [Your Inbox & Company Profiles](https://help.leadinfo.com/en/see-whos-visiting?hsLang=en#your-inbox-company-profiles)
    - [Tags & Segments](https://help.leadinfo.com/en/see-whos-visiting?hsLang=en#tags-segments)
    - [Dashboard, Reports & Exports](https://help.leadinfo.com/en/see-whos-visiting?hsLang=en#dashboard-reports-exports)
- [Sales & Follow Up](https://help.leadinfo.com/en/sales-follow-up?hsLang=en#main-content)

    - [Follow-up Best Practices](https://help.leadinfo.com/en/sales-follow-up?hsLang=en#follow-up-best-practices)
    - [Find the Right Contacts](https://help.leadinfo.com/en/sales-follow-up?hsLang=en#find-the-right-contacts)
    - [Get Started with Autopilot](https://help.leadinfo.com/en/sales-follow-up?hsLang=en#get-started-with-autopilot)
    - [Autopilot Campaigns](https://help.leadinfo.com/en/sales-follow-up?hsLang=en#autopilot-campaigns)
    - [Manage your Autopilot Leads](https://help.leadinfo.com/en/sales-follow-up?hsLang=en#manage-your-autopilot-leads)
    - [Email Tracking](https://help.leadinfo.com/en/sales-follow-up?hsLang=en#email-tracking)
- [Grow with Marketing](https://help.leadinfo.com/en/grow-with-marketing?hsLang=en#main-content)

    - [Measure your Campaigns](https://help.leadinfo.com/en/grow-with-marketing?hsLang=en#measure-your-campaigns)
    - [Analytics & Google Ads](https://help.leadinfo.com/en/grow-with-marketing?hsLang=en#analytics-google-ads)
    - [Persona Insights](https://help.leadinfo.com/en/grow-with-marketing?hsLang=en#persona-insights)
    - [Target the Right Companies](https://help.leadinfo.com/en/grow-with-marketing?hsLang=en#target-the-right-companies)
- [CRM Integrations](https://help.leadinfo.com/en/crm-integrations?hsLang=en#main-content)

    - [Connect your CRM](https://help.leadinfo.com/en/crm-integrations?hsLang=en#connect-your-crm)
    - [Most Used CRM Integrations](https://help.leadinfo.com/en/crm-integrations?hsLang=en#most-used-crm-integrations)
    - [All Other CRMs](https://help.leadinfo.com/en/crm-integrations?hsLang=en#all-other-crms)
    - [Use Your CRM Data in Leadinfo](https://help.leadinfo.com/en/crm-integrations?hsLang=en#use-your-crm-data-in-leadinfo)
    - [Troubleshooting CRM Integrations](https://help.leadinfo.com/en/crm-integrations?hsLang=en#troubleshooting-crm-integrations)
- [Automate Your Workflow](https://help.leadinfo.com/en/automate-your-workflow?hsLang=en#main-content)

    - [Triggers](https://help.leadinfo.com/en/automate-your-workflow?hsLang=en#triggers)
    - [Notifications in Your Team Tools](https://help.leadinfo.com/en/automate-your-workflow?hsLang=en#notifications-in-your-team-tools)
    - [Zapier, Make & n8n](https://help.leadinfo.com/en/automate-your-workflow?hsLang=en#zapier-make-n8n)
    - [Website Personalisation](https://help.leadinfo.com/en/automate-your-workflow?hsLang=en#website-personalisation)
    - [API & Data Access](https://help.leadinfo.com/en/automate-your-workflow?hsLang=en#api-data-access)
- [Capture Leads with Leadbot](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#main-content)

    - [Getting Started with the Leadbot](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#getting-started-with-the-leadbot)
    - [Building a Leadbot](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#building-a-leadbot)
    - [Customise Your Leadbot](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#customise-your-leadbot)
    - [Forms & LeadGen Form](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#forms-leadgen-form)
    - [WhatsApp Business](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#whatsapp-business)
    - [Submissions & Notifications](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#submissions-notifications)
    - [Leadbot integrations](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#leadbot-integrations)
    - [Leadbot Analytics](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#leadbot-analytics)
- [Manage Your Leadinfo Account](https://help.leadinfo.com/en/manage-your-leadinfo-account?hsLang=en#main-content)

    - [Users & Access](https://help.leadinfo.com/en/manage-your-leadinfo-account?hsLang=en#users-access)
    - [Subscription & Billing](https://help.leadinfo.com/en/manage-your-leadinfo-account?hsLang=en#subscription-billing)
    - [Websites & Tracking Settings](https://help.leadinfo.com/en/manage-your-leadinfo-account?hsLang=en#websites-tracking-settings)
    - [Emails & Notifications](https://help.leadinfo.com/en/manage-your-leadinfo-account?hsLang=en#emails-notifications)
- [GDPR & Compliance](https://help.leadinfo.com/en/gdpr-compliance?hsLang=en#main-content)

    - [Leadinfo & GDPR](https://help.leadinfo.com/en/gdpr-compliance?hsLang=en#leadinfo-gdpr)
    - [Cookies & Consent](https://help.leadinfo.com/en/gdpr-compliance?hsLang=en#cookies-consent)
    - [Opt Out & Exclusions](https://help.leadinfo.com/en/gdpr-compliance?hsLang=en#opt-out-exclusions)
    - [Email Tracking & Outreach](https://help.leadinfo.com/en/gdpr-compliance?hsLang=en#email-tracking-outreach)
- [Tips & Support](https://help.leadinfo.com/en/tips-support?hsLang=en#main-content)

    - [Webinars & Academy](https://help.leadinfo.com/en/tips-support?hsLang=en#webinars-academy)
    - [General Questions & Feedback](https://help.leadinfo.com/en/tips-support?hsLang=en#general-questions-feedback)
- [How does Leadinfo work?](https://help.leadinfo.com/en/how-does-leadinfo-work?hsLang=en)

[![Leadinfo\_logo\_RGB\_Witte\_tekst-May-13-2023-10-03-08-9010-AM](https://help.leadinfo.com/hs-fs/hubfs/Leadinfo_logo_RGB_Witte_tekst-May-13-2023-10-03-08-9010-AM.png?width=200&height=41&name=Leadinfo_logo_RGB_Witte_tekst-May-13-2023-10-03-08-9010-AM.png "Leadinfo_logo_RGB_Witte_tekst-May-13-2023-10-03-08-9010-AM")](http://leadinfo.com)

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