--- title: What is Leadinfo Insights? description: Leadinfo Insights shows you which companies visit your site, what pages they view, and how engaged they are. --- [Skip to content](https://help.leadinfo.com/en/what-is-leadinfo-insights#main-content) English Show submenu for translations [![Leadinfo\_logo\_RGB\_Witte\_tekst-3.png\]](https://help.leadinfo.com/hs-fs/hubfs/Leadinfo_logo_RGB_Witte_tekst-3.png?width=135&height=28&name=Leadinfo_logo_RGB_Witte_tekst-3.png)](https://help.leadinfo.com/?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations Hi 👋 How can we help? - There are no suggestions because the search field is empty. 1. [Help Centre](https://help.leadinfo.com/en?hsLang=en) 2. [How does Leadinfo work?](https://help.leadinfo.com/en/how-does-leadinfo-work?hsLang=en) # What is Leadinfo Insights? ## Insights is where it all starts: see which companies are visiting your website right now. #### **What is Insights?** Insights is the web identification product you already know - it shows you which companies visit your site, what pages they view, and how engaged they are. If you've used Leadinfo before, this is your existing experience. Insights is reactive by nature: it surfaces companies that have already come to you. #### **How it fits with Leads and Discover** Leadinfo's portal is organised around three connected modules: - **Insights**: who visited you - **Discover**: who you should target next - **Leads**: the list you act on, built from either of the above You're able to add companies you find in Insights straight to a Leads list for follow-up, either manually or automatically with a trigger. See [*What is Leadinfo Leads?*](https://help.leadinfo.com/en/what-is-leadinfo-leads?hsLang=en) for how that works. ![LeadinfoInsights](https://help.leadinfo.com/hs-fs/hubfs/LeadinfoInsights.png?width=670&height=364&name=LeadinfoInsights.png) **📝 Good to know:** Insights is tracker-dependent - it only shows companies that visit a site with your Leadinfo tracking code installed. Discover, by contrast, doesn't require a tracker at all. **⚠️ Please note:** Persona Insights (person-level identification within Insights) is available on the Pro package. - [Installing Leadinfo](https://help.leadinfo.com/en/installing-leadinfo?hsLang=en#main-content) - [Starting your trial period at Leadinfo](https://help.leadinfo.com/en/installing-leadinfo?hsLang=en#starting-your-trial-period-at-leadinfo) - [Add Leadinfo to your privacy statement](https://help.leadinfo.com/en/installing-leadinfo?hsLang=en#add-leadinfo-to-your-privacy-statement) - [Leadinfo Tracking Code](https://help.leadinfo.com/en/installing-leadinfo?hsLang=en#leadinfo-tracking-code) - [Ways to install Leadinfo](https://help.leadinfo.com/en/installing-leadinfo?hsLang=en#ways-to-install-leadinfo) - [Starting with Leadinfo](https://help.leadinfo.com/en/starting-with-leadinfo?hsLang=en#main-content) - [Step 1: Give your colleagues access](https://help.leadinfo.com/en/starting-with-leadinfo?hsLang=en#step-1-give-your-colleagues-access) - [Step 2: Organize your inbox](https://help.leadinfo.com/en/starting-with-leadinfo?hsLang=en#step-2-organize-your-inbox) - [Step 3: Keep your inbox tidy by hiding certain companies](https://help.leadinfo.com/en/starting-with-leadinfo?hsLang=en#step-3-keep-your-inbox-tidy-by-hiding-certain-companies) - [Step 4: Set up your email reports](https://help.leadinfo.com/en/starting-with-leadinfo?hsLang=en#step-4-set-up-your-email-reports) - [Step 5: Set up your functions and integrations](https://help.leadinfo.com/en/starting-with-leadinfo?hsLang=en#step-5-set-up-your-functions-and-integrations) - [Step 6: Secure Leadinfo with Two-Factor Authentication](https://help.leadinfo.com/en/starting-with-leadinfo?hsLang=en#step-6-secure-leadinfo-with-two-factor-authentication) - [Leadinfo Inbox](https://help.leadinfo.com/en/leadinfo-inbox?hsLang=en#main-content) - [Tags](https://help.leadinfo.com/en/leadinfo-inbox?hsLang=en#tags) - [Segments](https://help.leadinfo.com/en/leadinfo-inbox?hsLang=en#segments) - [Company information](https://help.leadinfo.com/en/leadinfo-inbox?hsLang=en#company-information) - [Leadinfo Automation](https://help.leadinfo.com/en/leadinfo-automation?hsLang=en#main-content) - [Triggers](https://help.leadinfo.com/en/leadinfo-automation?hsLang=en#triggers) - [Reports](https://help.leadinfo.com/en/leadinfo-automation?hsLang=en#reports) - [Liquid content](https://help.leadinfo.com/en/leadinfo-automation?hsLang=en#liquid-content) - [Persona](https://help.leadinfo.com/en/leadinfo-automation?hsLang=en#persona) - [SFTP](https://help.leadinfo.com/en/leadinfo-automation?hsLang=en#sftp) - [Integrations](https://help.leadinfo.com/en/integrations?hsLang=en#main-content) - [General](https://help.leadinfo.com/en/integrations?hsLang=en#general) - [Most used CRM integrations](https://help.leadinfo.com/en/integrations?hsLang=en#most-used-crm-integrations) - [CRM integrations](https://help.leadinfo.com/en/integrations?hsLang=en#crm-integrations) - [Communication](https://help.leadinfo.com/en/integrations?hsLang=en#communication) - [Google](https://help.leadinfo.com/en/integrations?hsLang=en#google) - [Ads](https://help.leadinfo.com/en/integrations?hsLang=en#ads) - [Automation](https://help.leadinfo.com/en/integrations?hsLang=en#automation) - [Analytics](https://help.leadinfo.com/en/integrations?hsLang=en#analytics) - [Leadinfo Autopilot](https://help.leadinfo.com/en/leadinfo-autopilot?hsLang=en#main-content) - [General](https://help.leadinfo.com/en/leadinfo-autopilot?hsLang=en#general) - [Campaigns](https://help.leadinfo.com/en/leadinfo-autopilot?hsLang=en#campaigns) - [Contacts](https://help.leadinfo.com/en/leadinfo-autopilot?hsLang=en#contacts) - [LinkedIn & Email Account information](https://help.leadinfo.com/en/leadinfo-autopilot?hsLang=en#linkedin-email-account-information) - [Leadinfo Leadbot](https://help.leadinfo.com/en/leadinfo-leadbot?hsLang=en#main-content) - [Building a Leadbot](https://help.leadinfo.com/en/leadinfo-leadbot?hsLang=en#building-a-leadbot) - [Editing a Leadbot](https://help.leadinfo.com/en/leadinfo-leadbot?hsLang=en#editing-a-leadbot) - [Leadbot integrations](https://help.leadinfo.com/en/leadinfo-leadbot?hsLang=en#leadbot-integrations) - [Leadbot Analytics](https://help.leadinfo.com/en/leadinfo-leadbot?hsLang=en#leadbot-analytics) - [Leadbot Forms](https://help.leadinfo.com/en/leadinfo-leadbot?hsLang=en#leadbot-forms) - [WhatsApp Business](https://help.leadinfo.com/en/leadinfo-leadbot?hsLang=en#whatsapp-business) - [Leadbot submissions](https://help.leadinfo.com/en/leadinfo-leadbot?hsLang=en#leadbot-submissions) - [Lead Gen Form](https://help.leadinfo.com/en/leadinfo-leadbot?hsLang=en#lead-gen-form) - [Leadinfo Analyses](https://help.leadinfo.com/en/leadinfo-analyses?hsLang=en#main-content) - [Dashboard](https://help.leadinfo.com/en/leadinfo-analyses?hsLang=en#dashboard) - [Export](https://help.leadinfo.com/en/leadinfo-analyses?hsLang=en#export) - [Tutorials and webinars](https://help.leadinfo.com/en/tutorials-and-webinars?hsLang=en#main-content) - [Webinars](https://help.leadinfo.com/en/tutorials-and-webinars?hsLang=en#webinars) - [GDPR](https://help.leadinfo.com/en/gdpr?hsLang=en) - [Account](https://help.leadinfo.com/en/account?hsLang=en) - [Best practices](https://help.leadinfo.com/en/best-practices?hsLang=en#main-content) - [Triggers](https://help.leadinfo.com/en/best-practices?hsLang=en#triggers) - [Follow-up](https://help.leadinfo.com/en/best-practices?hsLang=en#follow-up) - [Integrations](https://help.leadinfo.com/en/best-practices?hsLang=en#integrations) - [Segments](https://help.leadinfo.com/en/best-practices?hsLang=en#segments) - [Persona Insights](https://help.leadinfo.com/en/persona-insights?hsLang=en#main-content) - [Persona Insights](https://help.leadinfo.com/en/persona-insights?hsLang=en#persona-insights) - [Form Tracking](https://help.leadinfo.com/en/persona-insights?hsLang=en#form-tracking) - [Email Campaign Tracking](https://help.leadinfo.com/en/persona-insights?hsLang=en#email-campaign-tracking) - [FAQ](https://help.leadinfo.com/en/faq?hsLang=en#main-content) - [General](https://help.leadinfo.com/en/faq?hsLang=en#general) - [Portal](https://help.leadinfo.com/en/faq?hsLang=en#portal) - [Recognition](https://help.leadinfo.com/en/faq?hsLang=en#recognition) - [Integrations](https://help.leadinfo.com/en/faq?hsLang=en#integrations) - [Invoices](https://help.leadinfo.com/en/faq?hsLang=en#invoices) - [Cookie consent solutions](https://help.leadinfo.com/en/faq?hsLang=en#cookie-consent-solutions) - [Leadbot](https://help.leadinfo.com/en/faq?hsLang=en#leadbot) - [Autopilot](https://help.leadinfo.com/en/faq?hsLang=en#autopilot) - [Persona Insights](https://help.leadinfo.com/en/faq?hsLang=en#persona-insights) - [Troubleshooting](https://help.leadinfo.com/en/troubleshooting?hsLang=en#main-content) - [General](https://help.leadinfo.com/en/troubleshooting?hsLang=en#general) - [Integrations](https://help.leadinfo.com/en/troubleshooting?hsLang=en#integrations) - [Installation](https://help.leadinfo.com/en/troubleshooting?hsLang=en#installation) - [How does Leadinfo work?](https://help.leadinfo.com/en/how-does-leadinfo-work?hsLang=en) [![Leadinfo\_logo\_RGB\_Witte\_tekst-May-13-2023-10-03-08-9010-AM](https://help.leadinfo.com/hs-fs/hubfs/Leadinfo_logo_RGB_Witte_tekst-May-13-2023-10-03-08-9010-AM.png?width=200&height=41&name=Leadinfo_logo_RGB_Witte_tekst-May-13-2023-10-03-08-9010-AM.png "Leadinfo_logo_RGB_Witte_tekst-May-13-2023-10-03-08-9010-AM")](http://leadinfo.com) Resources for Winners [Terms & Conditions](https://www.leadinfo.com/en/eula/)                                                                                                                   [Privacy Policy](https://www.leadinfo.com/en/legal/privacy/)