--- title: Advanced Campaign Conditions description: Elevate your campaigns with personalized communication based on the interactions of contacts --- [Skip to content](https://help.leadinfo.com/en/advanced-campaign-conditions#main-content) - [English](https://help.leadinfo.com/en/advanced-campaign-conditions) - [Dutch](https://help.leadinfo.com/nl/geavanceerde-campagnevoorwaarden) - [German](https://help.leadinfo.com/de/erweiterte-kampagnen-bedingungen) English Show submenu for translations [![Leadinfo\_logo\_RGB\_Witte\_tekst-3.png\]](https://help.leadinfo.com/hs-fs/hubfs/Leadinfo_logo_RGB_Witte_tekst-3.png?width=135&height=28&name=Leadinfo_logo_RGB_Witte_tekst-3.png)](https://help.leadinfo.com/?hsLang=en) Open main navigation Close main navigation - - [English](https://help.leadinfo.com/en/advanced-campaign-conditions) - [Dutch](https://help.leadinfo.com/nl/geavanceerde-campagnevoorwaarden) - [German](https://help.leadinfo.com/de/erweiterte-kampagnen-bedingungen) English Show submenu for translations Hi 👋 How can we help? - There are no suggestions because the search field is empty. 1. [Help Centre](https://help.leadinfo.com/en?hsLang=en) 2. [Sales & Follow Up](https://help.leadinfo.com/en/sales-follow-up?hsLang=en) 3. [Autopilot Campaigns](https://help.leadinfo.com/en/sales-follow-up?hsLang=en#autopilot-campaigns) # Advanced Campaign Conditions ## Elevate your campaigns with personalized communication based on the interactions of contacts **As prospecting continues to evolve, creating conditional campaigns allows you to personalize your communication based on lead activity and engagement. Advanced campaign conditions enable you to tailor your approach, ensuring your next steps are based on specific actions taken by your prospects.** ### Why use campaign conditions? Campaign conditions let you split your campaign based on certain interactions, such as email opens or LinkedIn connection statuses. This ensures your communication is timely and relevant, increasing the likelihood of engagement. ### How to add conditions #### **1. Building your campaign** - Start by choosing an initial step in your campaign. - When adding a new second step, you’ll see the option to add a condition in the right-side panel. #### **2. Choosing your condition** Select from options such as: - Email opened - Email clicked - Connection request accepted ![](https://help.leadinfo.com/hs-fs/hubfs/Screenshot%202024-11-07%20at%2010-21-41-png.png?width=670&height=337&name=Screenshot%202024-11-07%20at%2010-21-41-png.png) #### **3. Setting condition specifications** - Specify the condition and set the duration for checking the activity. - Define the wait time for the next step after the condition is met. **Example:** - You send a connection request and want to check for 4 days if it gets accepted. - If accepted, wait an additional 2 days before sending a LinkedIn message to avoid appearing automated. ![](https://help.leadinfo.com/hs-fs/hubfs/Screenshot%202024-11-07%20at%2010-22-18-png.png?width=670&height=387&name=Screenshot%202024-11-07%20at%2010-22-18-png.png) #### **4. Defining true and false routes** Create separate paths for when a prospect meets the condition (true) or doesn’t (false). **Example:** - **True Route:** If the lead opens your email, send a follow-up email. - **False Route:** If the lead does not open your email, send a LinkedIn connection request, followed by a message. ### Customizing Your Campaigns With various conditions available, you can set up campaigns that align with your specific preferences and campaign goals. This level of customization ensures your communications are more targeted and effective. 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