Google Analytics 4 - Leadinfo Leadbot conversions setup in GA4

You can use the Leadinfo Leadbot conversions when you want to distinguish between the types of conversions, e.g. a question via WhatsApp or a quote request. View an overview of all Leadbot - Tracking events

Follow the steps below to set up a leadbot conversion in GA4:

1. Go to Google Analytics account, Click on Manage in the bottom left, and then go to Key events.

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2. Then add a New Key Event. Name the new event name, e.g. leadinfo_quote_requested of leadinfo_whatsapp_sent. And press save.

View an overview of all Leadbot - Tracking events

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A Leadinfo leadbot conversion has now been added to your GA4 account!

Check whether the Leadbot conversion is recorded correctly in Google Analytics:Conversie instellen Leadinfo - Leadbot - 3

3. Go to your website, open the Leadinfo Leadbot and do a test conversion.

In this example we do the WhatsApp conversion, leadinfo_whatsapp_sent 

4. In Google Analytics, go to Reports and then to Realtime. Scroll down to the Key Events. If you see that a leadinfo_whatsapp_sent conversion has just taken place here, then everything is set up correctly! Conversie instellen Leadinfo - Leadbot - ENG - 5

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