---
title: How does Leadinfo identify visitors on my website?
description: This article explains how Leadinfo identifies the website visitors on your website.
---

[Skip to content](https://help.leadinfo.com/en/how-can-leadinfo-identify-visitors-on-my-website#main-content)

- [English](https://help.leadinfo.com/en/how-can-leadinfo-identify-visitors-on-my-website)
- [Dutch](https://help.leadinfo.com/nl/hoe-identificeert-leadinfo-de-bezoekers-op-mijn-website)
- [German](https://help.leadinfo.com/de/wie-identifiziert-leadinfo-die-besucher-auf-meiner-website)

English

Show submenu for translations

[![Leadinfo\_logo\_RGB\_Witte\_tekst-3.png\]](https://help.leadinfo.com/hs-fs/hubfs/Leadinfo_logo_RGB_Witte_tekst-3.png?width=135&height=28&name=Leadinfo_logo_RGB_Witte_tekst-3.png)](https://help.leadinfo.com/?hsLang=en)

Open main navigation

Close main navigation

- - [English](https://help.leadinfo.com/en/how-can-leadinfo-identify-visitors-on-my-website)
    - [Dutch](https://help.leadinfo.com/nl/hoe-identificeert-leadinfo-de-bezoekers-op-mijn-website)
    - [German](https://help.leadinfo.com/de/wie-identifiziert-leadinfo-die-besucher-auf-meiner-website)

  English
  
  Show submenu for translations

 Hi 👋 How can we help?

- There are no suggestions because the search field is empty.

1. [Help Centre](https://help.leadinfo.com/en?hsLang=en)
2. [FAQ](https://help.leadinfo.com/en/faq?hsLang=en)
3. [Recognition](https://help.leadinfo.com/en/faq?hsLang=en#recognition)

# How does Leadinfo identify visitors on my website?

## This article explains how Leadinfo identifies the website visitors on your website.

Leadinfo recognises the companies that visited your website with the tracking code you've installed. Through the tracking code we can identify the IP address of your website visitor and match that with a company name.

Once we identified the company, we gather company information from publicly known sources, providing you with as much information you need to follow up on interesting website visitors. 

While IP tracking is the most common way for Leadinfo to identify website visitors, if you use the persona insights features, we can also identify visitors by using [form tracking](https://help.leadinfo.com/en/form-tracking?hsLang=en), and [email campaign tracking](https://help.leadinfo.com/en/track-email-campaigns-with-the-email-campaign-tracker-?hsLang=en).

We only process publicly known company data to stay GDPR-compliant. Read more on how Leadinfo complies to the GDPR and how we keep your data safe [here](https://help.leadinfo.com/en/how-leadinfo-complies-to-gdpr-and-keeps-your-data-safe?hsLang=en). 

> **➡️** Would you like to know how many visitors are identified on your website? Request your [14-day free trial](https://portal.leadinfo.com/registration)today!

 

- [Getting Started](https://help.leadinfo.com/en/getting-started?hsLang=en#main-content)

    - [How Leadinfo works](https://help.leadinfo.com/en/getting-started?hsLang=en#how-leadinfo-works)
    - [Privacy statement and cookie banner](https://help.leadinfo.com/en/getting-started?hsLang=en#privacy-statement-and-cookie-banner)
    - [Install the tracking code](https://help.leadinfo.com/en/getting-started?hsLang=en#install-the-tracking-code)
    - [Check your installation](https://help.leadinfo.com/en/getting-started?hsLang=en#check-your-installation)
- [Grow with Marketing](https://help.leadinfo.com/en/grow-with-marketing?hsLang=en#main-content)

    - [Measure your Campaigns](https://help.leadinfo.com/en/grow-with-marketing?hsLang=en#measure-your-campaigns)
    - [Analytics & Google Ads](https://help.leadinfo.com/en/grow-with-marketing?hsLang=en#analytics-google-ads)
    - [Persona Insights](https://help.leadinfo.com/en/grow-with-marketing?hsLang=en#persona-insights)
    - [Target the Right Companies](https://help.leadinfo.com/en/grow-with-marketing?hsLang=en#target-the-right-companies)
    - [Step 5: Set up your functions and integrations](https://help.leadinfo.com/en/grow-with-marketing?hsLang=en#step-5-set-up-your-functions-and-integrations)
    - [Step 6: Secure Leadinfo with Two-Factor Authentication](https://help.leadinfo.com/en/grow-with-marketing?hsLang=en#step-6-secure-leadinfo-with-two-factor-authentication)
- [See Who’s Visiting](https://help.leadinfo.com/en/see-whos-visiting?hsLang=en#main-content)

    - [Your Inbox & Company Profiles](https://help.leadinfo.com/en/see-whos-visiting?hsLang=en#your-inbox-company-profiles)
    - [Tags & Segments](https://help.leadinfo.com/en/see-whos-visiting?hsLang=en#tags-segments)
    - [Company information](https://help.leadinfo.com/en/see-whos-visiting?hsLang=en#company-information)
- [Automate Your Workflow](https://help.leadinfo.com/en/automate-your-workflow?hsLang=en#main-content)

    - [Triggers](https://help.leadinfo.com/en/automate-your-workflow?hsLang=en#triggers)
    - [Notifications in Your Team Tools](https://help.leadinfo.com/en/automate-your-workflow?hsLang=en#notifications-in-your-team-tools)
    - [Website Personalisation](https://help.leadinfo.com/en/automate-your-workflow?hsLang=en#website-personalisation)
    - [SFTP](https://help.leadinfo.com/en/automate-your-workflow?hsLang=en#sftp)
- [CRM Integrations](https://help.leadinfo.com/en/crm-integrations?hsLang=en#main-content)

    - [Connect your CRM](https://help.leadinfo.com/en/crm-integrations?hsLang=en#connect-your-crm)
    - [Most Used CRM Integrations](https://help.leadinfo.com/en/crm-integrations?hsLang=en#most-used-crm-integrations)
    - [All Other CRMs](https://help.leadinfo.com/en/crm-integrations?hsLang=en#all-other-crms)
    - [Communication](https://help.leadinfo.com/en/crm-integrations?hsLang=en#communication)
    - [Google](https://help.leadinfo.com/en/crm-integrations?hsLang=en#google)
    - [Ads](https://help.leadinfo.com/en/crm-integrations?hsLang=en#ads)
    - [Automation](https://help.leadinfo.com/en/crm-integrations?hsLang=en#automation)
    - [Analytics](https://help.leadinfo.com/en/crm-integrations?hsLang=en#analytics)
- [Follow Up & Sell](https://help.leadinfo.com/en/follow-up-sell?hsLang=en#main-content)

    - [Get Started with Autopilot](https://help.leadinfo.com/en/follow-up-sell?hsLang=en#get-started-with-autopilot)
    - [Autopilot Campaigns](https://help.leadinfo.com/en/follow-up-sell?hsLang=en#autopilot-campaigns)
    - [Manage your Autopilot Leads](https://help.leadinfo.com/en/follow-up-sell?hsLang=en#manage-your-autopilot-leads)
    - [Find the Right Contacts](https://help.leadinfo.com/en/follow-up-sell?hsLang=en#find-the-right-contacts)
    - [Email Tracking](https://help.leadinfo.com/en/follow-up-sell?hsLang=en#email-tracking)
- [Capture Leads with Leadbot](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#main-content)

    - [Building a Leadbot](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#building-a-leadbot)
    - [Customise Your Leadbot](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#customise-your-leadbot)
    - [Leadbot integrations](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#leadbot-integrations)
    - [Forms & LeadGen Form](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#forms-leadgen-form)
    - [Leadbot Analytics](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#leadbot-analytics)
    - [WhatsApp Business](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#whatsapp-business)
    - [Submissions & Notifications](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#submissions-notifications)
    - [Lead Gen Form](https://help.leadinfo.com/en/capture-leads-with-leadbot?hsLang=en#lead-gen-form)
- [Leadinfo Analyses](https://help.leadinfo.com/en/leadinfo-analyses?hsLang=en#main-content)

    - [Dashboard](https://help.leadinfo.com/en/leadinfo-analyses?hsLang=en#dashboard)
    - [Export](https://help.leadinfo.com/en/leadinfo-analyses?hsLang=en#export)
- [Tutorials and webinars](https://help.leadinfo.com/en/tutorials-and-webinars?hsLang=en#main-content)

    - [Webinars](https://help.leadinfo.com/en/tutorials-and-webinars?hsLang=en#webinars)
- [GDPR](https://help.leadinfo.com/en/gdpr?hsLang=en)
- [Manage Your Account](https://help.leadinfo.com/en/manage-your-account?hsLang=en)
- [Best practices](https://help.leadinfo.com/en/best-practices?hsLang=en#main-content)

    - [Triggers](https://help.leadinfo.com/en/best-practices?hsLang=en#triggers)
    - [Follow-up](https://help.leadinfo.com/en/best-practices?hsLang=en#follow-up)
    - [Integrations](https://help.leadinfo.com/en/best-practices?hsLang=en#integrations)
    - [Segments](https://help.leadinfo.com/en/best-practices?hsLang=en#segments)
- [Persona Insights](https://help.leadinfo.com/en/persona-insights?hsLang=en#main-content)

    - [Persona Insights](https://help.leadinfo.com/en/persona-insights?hsLang=en#persona-insights)
    - [Form Tracking](https://help.leadinfo.com/en/persona-insights?hsLang=en#form-tracking)
    - [Email Campaign Tracking](https://help.leadinfo.com/en/persona-insights?hsLang=en#email-campaign-tracking)
- [FAQ](https://help.leadinfo.com/en/faq?hsLang=en#main-content)

    - [General](https://help.leadinfo.com/en/faq?hsLang=en#general)
    - [Portal](https://help.leadinfo.com/en/faq?hsLang=en#portal)
    - [Recognition](https://help.leadinfo.com/en/faq?hsLang=en#recognition)
    - [Integrations](https://help.leadinfo.com/en/faq?hsLang=en#integrations)
    - [Invoices](https://help.leadinfo.com/en/faq?hsLang=en#invoices)
    - [Cookie consent solutions](https://help.leadinfo.com/en/faq?hsLang=en#cookie-consent-solutions)
    - [Leadbot](https://help.leadinfo.com/en/faq?hsLang=en#leadbot)
    - [Autopilot](https://help.leadinfo.com/en/faq?hsLang=en#autopilot)
    - [Persona Insights](https://help.leadinfo.com/en/faq?hsLang=en#persona-insights)
- [Troubleshooting](https://help.leadinfo.com/en/troubleshooting?hsLang=en#main-content)

    - [General](https://help.leadinfo.com/en/troubleshooting?hsLang=en#general)
    - [Integrations](https://help.leadinfo.com/en/troubleshooting?hsLang=en#integrations)
    - [Installation](https://help.leadinfo.com/en/troubleshooting?hsLang=en#installation)
- [How does Leadinfo work?](https://help.leadinfo.com/en/how-does-leadinfo-work?hsLang=en)

[![Leadinfo\_logo\_RGB\_Witte\_tekst-May-13-2023-10-03-08-9010-AM](https://help.leadinfo.com/hs-fs/hubfs/Leadinfo_logo_RGB_Witte_tekst-May-13-2023-10-03-08-9010-AM.png?width=200&height=41&name=Leadinfo_logo_RGB_Witte_tekst-May-13-2023-10-03-08-9010-AM.png "Leadinfo_logo_RGB_Witte_tekst-May-13-2023-10-03-08-9010-AM")](http://leadinfo.com)

Resources for Winners

[Terms & Conditions](https://www.leadinfo.com/en/eula/)  
                                                                                                                  [Privacy Policy](https://www.leadinfo.com/en/legal/privacy/)