--- title: How does Leadinfo identify visitors on my website? description: This article explains how Leadinfo identifies the website visitors on your website. --- [Skip to content](https://help.leadinfo.com/en/how-can-leadinfo-identify-visitors-on-my-website#main-content) - [English](https://help.leadinfo.com/en/how-can-leadinfo-identify-visitors-on-my-website) - [Dutch](https://help.leadinfo.com/nl/hoe-identificeert-leadinfo-de-bezoekers-op-mijn-website) - [German](https://help.leadinfo.com/de/wie-identifiziert-leadinfo-die-besucher-auf-meiner-website) English Show submenu for translations [![Leadinfo\_logo\_RGB\_Witte\_tekst-3.png\]](https://help.leadinfo.com/hs-fs/hubfs/Leadinfo_logo_RGB_Witte_tekst-3.png?width=135&height=28&name=Leadinfo_logo_RGB_Witte_tekst-3.png)](https://help.leadinfo.com/?hsLang=en) Open main navigation Close main navigation - - [English](https://help.leadinfo.com/en/how-can-leadinfo-identify-visitors-on-my-website) - [Dutch](https://help.leadinfo.com/nl/hoe-identificeert-leadinfo-de-bezoekers-op-mijn-website) - [German](https://help.leadinfo.com/de/wie-identifiziert-leadinfo-die-besucher-auf-meiner-website) English Show submenu for translations Hi 👋 How can we help? - There are no suggestions because the search field is empty. 1. [Help Centre](https://help.leadinfo.com/en?hsLang=en) 2. [FAQ](https://help.leadinfo.com/en/faq?hsLang=en) 3. [Recognition](https://help.leadinfo.com/en/faq?hsLang=en#recognition) # How does Leadinfo identify visitors on my website? ## This article explains how Leadinfo identifies the website visitors on your website. Leadinfo recognises the companies that visited your website with the tracking code you've installed. Through the tracking code we can identify the IP address of your website visitor and match that with a company name. Once we identified the company, we gather company information from publicly known sources, providing you with as much information you need to follow up on interesting website visitors.  While IP tracking is the most common way for Leadinfo to identify website visitors, if you use the persona insights features, we can also identify visitors by using [form tracking](https://help.leadinfo.com/en/form-tracking?hsLang=en), and [email campaign tracking](https://help.leadinfo.com/en/track-email-campaigns-with-the-email-campaign-tracker-?hsLang=en). We only process publicly known company data to stay GDPR-compliant. Read more on how Leadinfo complies to the GDPR and how we keep your data safe [here](https://help.leadinfo.com/en/how-leadinfo-complies-to-gdpr-and-keeps-your-data-safe?hsLang=en).  > **➡️** Would you like to know how many visitors are identified on your website? Request your [14-day free trial](https://portal.leadinfo.com/registration)today!   - [Installing Leadinfo](https://help.leadinfo.com/en/installing-leadinfo?hsLang=en#main-content) - [Starting your trial period at Leadinfo](https://help.leadinfo.com/en/installing-leadinfo?hsLang=en#starting-your-trial-period-at-leadinfo) - [Add Leadinfo to your privacy statement](https://help.leadinfo.com/en/installing-leadinfo?hsLang=en#add-leadinfo-to-your-privacy-statement) - [Leadinfo Tracking Code](https://help.leadinfo.com/en/installing-leadinfo?hsLang=en#leadinfo-tracking-code) - [Ways to install Leadinfo](https://help.leadinfo.com/en/installing-leadinfo?hsLang=en#ways-to-install-leadinfo) - [Starting with Leadinfo](https://help.leadinfo.com/en/starting-with-leadinfo?hsLang=en#main-content) - [Step 1: Give your colleagues access](https://help.leadinfo.com/en/starting-with-leadinfo?hsLang=en#step-1-give-your-colleagues-access) - [Step 2: Organize your inbox](https://help.leadinfo.com/en/starting-with-leadinfo?hsLang=en#step-2-organize-your-inbox) - 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