This is the greeting displayed in the Leadbot on the website. Using your Leadbot template, you can set it up so that the website visitor is approached personally through one of our personalization options.
It is possible to send someone's first name using a parameter in the URL. This can be done, for example, if you personally refer someone to your website, or from an email campaign.
If you look at the template in the Leadbot in the account, you will see the following:
[F_GREETING] [F_NAME]
The meaning of [F_GREETING]: This is the greeting that appears in the form on the website. Based on the time of day, it automatically changes from 'good morning' to 'good afternoon' and 'good evening.'
The meaning of [F_NAME]: This also relates to the greeting on the website. You can use someone's first name here.
In addition, you can also customize the personalization based on other characteristics, such as the visitor's specific company. When a visitor to your website is identified as belonging to a specific company, you can address this person using company-specific personalization. This provides an even more personal and relevant experience for the visitor, increasing the chances of interaction and conversion.
Link F_NAME from the Leadbot to Autopilot
This feature allows you to add even more personalization to your campaign with Autopilot and the use of the Leadbot on your website. This way you make it even more personal and create a WOW factor.
When you link a Lead in your mailing in Autopilot to your website on which you have also installed the Leadbot, you can address the visitor by name using the following setting.
Place this piece behind the website link: /?fname={{contact.first_name}}
Example:
We send a partner email to Marketing Agencies that visit our website, view more than 3 pages and spend more than 3 minutes on our website. In this message we refer to the Futy by Leadinfo website.
After the website link we place: /?fname={{contact.first_name}}
The link from the example will then look like this:
https://www.futy.io/?fname={{contact.first_name}}
The email in the example is sent to Jeroen. When Jeroen clicks on the link from the Autopilot email, he is also addressed on the website with:
Good morning Jeroen 👋, Can I help you with anything?
This way you make it even more personal for the Lead who comes to your website and you create a WOW factor for the visitor!
