Podio integration

Easily connect Leadinfo to your Podio environment within a few clicks

Gain access to valuable Leadinfo data within your CRM system. You can easily set up the Podio integration within your Leadinfo account. Once you've set up the integration you can share data from Leadinfo to Podio. 


In this article, we'll discuss:

Why Connect Podio to Leadinfo

Before you set up the integration, let's dive deeper into what the benefits of connecting Podio to Leadinfo. First and foremost, with the integration you can:

πŸ†•  Create a new company in Podio

πŸ”—  Link website visitors to existing companies within Podio

πŸ’»  View pages a company visits within Podio

βœ…  Set up tasks for yourself or for colleagues within Podio

This allows you to integrate the information from Leadinfo into your current sales flow. 


Good to know πŸ“ When you connect a company, Leadinfo sends the most recent visit to Podio. Future visits are always shared.


How do I set up the Podio integration?

Step 1: 
Log in to the Leadinfo portal and go to settings.

Step 2: 
Under integrations, select β€œPodio”.

Step 3: Click on "Connect to Podio".

Step 4: Login with your Podio data and give Leadinfo permission to access your Podio environment.

Step 5: 
Once you've linked Podio to Leadinfo you can change the settings of the integration. Determine;

  • If you want to automatically link your website visitors to companies in your CRM
  • If you want to send over the website visits to your CRM as a note in the company profile
  • In what language the notes need to be placed in
  • As which lead type you want to send a company to Podio by default



How do I automatically send/connect leads to Podio

We will only send data to Podio when you have connected a company. You can either connect a company manually or automatically. Follow the below steps to automatically send leads to Podio.

Step 1: Think about what companies you want to send to Podio. You can use these questions to get a clear view on what companies are interesting for you.

  • What company characteristics does an interesting company have? 
    Do you focus on specific branches or specific sizes?
  • What kind of behaviour do they need to show?
    Think about the number of pages, or what pages an interesting company needs to visit.

Step 2: Based on the questions in step 1 you can start setting up your trigger. Navigate to β€œTriggers” and create a new trigger.

Step 3: Determine the rules a company needs to meet in order to be sent over toy our CRM. In the example below we only want to send over companies from the UK, with more than 5 employees and who have visited our pricing page.

Step 4: 
Under "Action" select the CRM system you've installed in step 1 and determine what you want to do:

  • Create new companies - Leadinfo will immediately create a new company within your CRM system.
  • Connect with existing companies - Leadinfo will only connect the website visitors to an existing company within your CRM
  • Create new or connect with existing companies  - Leadinfo will either create a new company or, if the company already exists, connect the company to the existing company within your CRM. 

    Good to know πŸ“: Leadinfo will check on several data points if a company already exists in your CRM. Data points such as domain, phone number, chamber of commerce number etc. 


    Step 5: Select who should be the company owner within your CRM system and enable the action. 


    Step 6: Make sure you save the trigger by switching the toggle in the top right corner and click β€œSave”.

    For example, say we want to create a new company when it is a new lead or connect the company to an existing company within your CRM. By doing so, the future website visits will be shared as. note within your CRM system. 



    How do I Manually connect leads from Leadinfo to Podio?

    Step 1: 
    First go to the company profile you want to connect.

    Step 2: Click on the button "Link to Podio" in the right corner.

    Step 3: Connect the company to Podio. You can do this in two ways:

    Step 3a: Does the company already have a profile in Podio? Search for the company you would like to connect it to and click on "Connect".


    Step 3b: Do you want to create a new company in Podio? Select the correct account owner, give the company a name (prefilled) and click on "Create and link".

    Step 4: 
    You will immediately find the company in Podio. You can find this in your activity stream. 

    How to create tasks from Leadinfo

    Once you connect a company within Leadinfo to a company within Podio, you will find the associated tasks of that company within Leadinfo. Stay up to date on the current tasks of your website visitor, or create new ones straight from your Leadinfo inbox. 


    Creating a task

    To create a task, click on "New task" in the top right corner. 


    Fill out the needed details in the pop-up, and click on "Save task". A new task will be created within your Podio environment.