Looking to improve your lead quality and avoid tracking existing customers or irrelevant companies? While it’s not possible to exclude companies upfront based on industry, location, or size, there are effective ways to control which website visitors Leadinfo tracks. In this article, we explain how Leadinfo’s recognition process works and how you can fine-tune your setup by excluding specific pages from tracking.
Can I make sure specific companies are not counted for my scale?
Leadinfo identifies companies based on the visitor’s IP address. Only after a company has been recognized can additional information, such as location, industry, or size be retrieved. This means you can’t filter out companies in advance based on these characteristics, as they simply aren’t known yet.
What can you do?
While pre-filtering by company characteristics isn't possible, you can exclude tracking based on the URL of the visited page. This allows you to choose exactly which parts of your website Leadinfo should track.
Only want to track, by example, dutch leads?
If your primary focus is on attracting Dutch leads, consider implementing the tracking code exclusively on the sections of your website that are in Dutch.
Only visitors visiting these specific pages will be recognized and reported in your inbox, increasing the likelihood that they are indeed Dutch leads.
You can do this by placing the Leadinfo tracking code only on www.yourwebsite.nl/, and excluding pages like www.yourwebsite.com/ and www.yourwebsite.be/
Want to exclude existing customers?
It’s a good idea to exclude pages that are mostly visited by existing customers. For example:
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The homepage
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The login page, such as www.yourwebsite.com/login
This is relevant because existing customers typically land on the homepage before proceeding to the login page. By excluding these pages from tracking, you can prevent existing customers from being mistakenly counted as new leads. This approach helps you refine your Leadinfo data, allowing you to concentrate on new business opportunities.
How to set this up
You can exclude pages in two ways:
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Manually, by modifying the header of your website
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Via Google Tag Manager, by excluding specific triggers or page paths
In both cases, you can easily exclude certain URL pages from being tracked.
📘 You’ll find a step-by-step guide on how to exclude pages in this article.
💡Leadinfo Tip: Looking to target a specific audience? Instead of concentrating on "which companies" to exclude, focus on "which pages" your visitors are accessing. By monitoring the appropriate pages, you will naturally uncover valuable insights into the companies that matter most to your business.