---
title: Google Consent Mode and Leadinfo
description: Google Consent Mode, a feature developed by Google, assists in managing user consent for tracking and analytics. It enables websites to customize the behaviour of Google tags according to the user's c
---

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# Google Consent Mode and Leadinfo

Google Consent Mode, a feature developed by Google, assists in managing user consent for tracking and analytics. It enables websites to customize the behaviour of Google tags according to the user's consent status for cookies and other tracking technologies. 

In this article, we will delve into the concept of Google Consent Mode and clarify how it has no impact on the functionality of Leadinfo.

### What is Google Consent Mode?

Google Consent Mode offers website builders the flexibility to manage user consent for advertising and analytics cookies. It functions by dynamically modifying the behaviour of Google tags such as Google Analytics and Google Ads based on the user's consent preferences.

When a visitor accesses the website, Google Consent Mode dynamically adjusts the behaviour of Google tags based on the user's consent preferences. If the user agrees to the terms, Google tags function normally, allowing for the collection of tracking and analytics data. However, if the user does not provide consent, Google Consent Mode modifies the tags to honour the user's decision, ensuring that no data is gathered for advertising or analytics purposes.

### The influence on Leadinfo

It is important to note that Google Consent Mode does not directly impact Leadinfo. Leadinfo functions independently of Google tags and has its own methods for collecting website visitor data. This means that Leadinfo operates unaffected by the settings of Google Consent Mode, ensuring consistent data collection regardless of user consent for Google tags.

Whether a user gives consent or not through Google Consent Mode, Leadinfo continues to gather visitor data as usual. The operation of Leadinfo remains consistent regardless of the user's consent status for Google tags.

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