Gripp integration

Easily connect Leadinfo to your Gripp environment.

Gain access to valuable Leadinfo data within your CRM system. You can easily set up the Gripp integration within your Leadinfo account. Once you've set up the integration, you can share data from Leadinfo to Gripp.

Note that you can only connect Leadinfo with Gripp if you have a Gripp Plus account. 


In this article, we'll discuss:

Why Connect Gripp to Leadinfo

Before you set up the integration, let's dive deeper into what the benefits of connecting Gripp to Leadinfo. First and foremost, with the integration you can:

🆕  Create a new company in Gripp

🔗  Link website visitors to existing companies within Gripp

💻  View pages a company visits within Gripp

💰  Create deals and connect them to a company within Gripp

✅  Set up tasks for yourself or for colleagues within Gripp


This allows you to integrate the information from Leadinfo into your current sales flow. 


Good to know 📝 When you connect a company, Leadinfo sends the most recent visit to Gripp. Future visits are always shared.


How do I set up the Gripp integration?

Step 1:
Log in to the Leadinfo portal and go to settings.

Step 2: Under integrations, select “Gripp”.

Step 3:
Provide the API Key from Gripp and click on "Connect with Gripp"

When you create the API Key in Gripp, select the following fields:

Step 4:
Once you've linked Gripp to Leadinfo you can change the settings of the integration. Determine;

  • If you want to automatically link your website visitors to companies in your CRM;
  • If you want to send over the website visits to your CRM as a note in the company profile;
  • In what language the notes need to be placed in.

How do I automatically send/connect leads to Gripp

We will only send data to Gripp when you have connected a company. You can either connect a company manually or automatically. Follow the below steps to automatically send leads to Gripp.

Step 1: Think about what companies you want to send to Gripp. You can use these questions to get a clear view on what companies are interesting for you.

  • What company characteristics does an interesting company have? 
    Do you focus on specific branches or specific sizes?
  • What kind of behaviour do they need to show?
    Think about the number of pages, or what pages an interesting company needs to visit.

Step 2: Based on the questions in step 1 you can start setting up your trigger. Navigate to “Triggers” and create a new trigger.

Step 3: Determine the rules a company needs to meet in order to be sent over toy our CRM. In the example below we only want to send over companies from the UK, with more than 5 employees and who have visited our pricing page.

Step 4: 
Under "Action" select the CRM system you've installed in step 1 and determine what you want to do:

  • Create new companies - Leadinfo will immediately create a new company within your CRM system.
  • Connect with existing companies - Leadinfo will only connect the website visitors to an existing company within your CRM
  • Create new or connect with existing companies  - Leadinfo will either create a new company or, if the company already exists, connect the company to the existing company within your CRM. 

    Good to know 📝: Leadinfo will check on several data point if a company already exists in your CRM. Data points such as domain, phone number, chamber of commerce number etc. 


    Step 5: Select who should be the company owner within your CRM system and enable the action. 

    Step 6: Make sure you save the trigger by switching the toggle in the top right corner and click “Save”.


    For example, say we want to create a new company when it is a new lead or connect the company to an existing company within your CRM. By doing so, the future website visits will be shared as. note within your CRM system. 


    How do I Manually connect leads from Leadinfo to Gripp?

    Step 1:
    First go to the company profile you want to connect.

    Step 2: Click on the button "Link to Gripp" in the right corner.

    Step 3:
    Connect the company to Gripp. You can do this in two ways:

    Step 3a: Does the company already have a profile in Gripp? Search for the company you would like to connect it to and click on "Connect".

    Step 3b: Do you want to create a new company in Gripp? Select the correct account owner, give the company a name (prefilled) and click on "Create and link".

    Step 4: You will immediately find the company in Gripp. 


    How to create deals from Leadinfo

    Once you connect a company within Leadinfo to a company within Gripp, you will find the associated deals of that company within Leadinfo. Stay up to date on the current deals of your website visitor, or create new ones straight from your Leadinfo inbox. 


    Creating a new deal

    Click on "New deal" in the top right corner 


    Fill out the needed details in the pop-up, and click on "Save deal". A new deal will be created within your Gripp environment. 




    What information is shared when you create a new company?

    When you create a new company from the inbox, Leadinfo will share the following information with Gripp:

    • Company name

    • Company domain name

    • Description

    • Phone number

    • Company owner

    • City

    • Region

    • Postal code

    • Country

    • Address

    • Lead status

    • Website visits