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How does Leadinfo recognise AI agent visits?

Website traffic is changing. More and more people never reach your site directly - they ask an AI agent instead, and the agent visits your pages on their behalf to find the answer. Leadinfo now shows you these AI agent visits as part of your company data, so you're not flying blind on a growing chunk of your audience.

As AI tools like ChatGPT, Perplexity, and Gemini become part of how people research products and companies, fewer of those people show up as a "normal" human visit on your website. Instead, the AI agent itself visits your site - often several pages at once - to gather information before answering the person's question.
 
If you only track human visits, this activity is invisible to you, even though it's shaping how (and whether) prospects hear about your company at all.
 

Leadinfo now identifies these AI agent visits and shows them in your Inbox, so you can see when an AI agent has been active on your site.

Why this matters for marketing teams

  • You get visibility into a traffic source you'd otherwise miss entirely. As more research shifts from "someone browses your website" to "someone asks an AI agent," standard web analytics increasingly undercounts real interest in your company. This closes that gap.
  • You can see which pages and topics AI agents are pulling from your site. If your content is being used to answer AI-agent questions, knowing which pages get surfaced tells you what people are actually trying to find out about you - useful input for what content to expand on, clarify, or create next.
  • It complements your existing analytics, it doesn't replace it. Traditional traffic and conversion tracking still matters - this simply adds a layer of insight into activity that traditional tracking can't see at all.
  • Early visibility is a competitive advantage. As AI-agent traffic grows, the marketing teams who understand how it behaves on their site now will be better placed to adapt their content and SEO strategy than those who only notice once the shift is fully mainstream.

What you'll see

chatgpt

Frequently asked questions

Which AI agents does Leadinfo recognise?
Currently, Leadinfo recognises ChatGPT, Perplexity, Gemini,  this will likely expand over time as new agents launch.

Does an AI agent visit count toward my lead limit?
Yes, an AI agent visit will count toward your lead limit- but only one company per month.

Can I see exactly what someone asked the AI agent?
In most cases, no. AI agents typically don't pass along the original question or prompt when they visit a website, only the fact that they visited certain pages. Leadinfo shows you that an AI agent visited and which pages it looked at; it can't show you the exact question that prompted the visit.