--- title: How to use Leadinfo data in Google Analytics (GA4) description: Learn how to use Leadinfo data to enrich your reporting in Google Analytics --- [Skip to content](https://help.leadinfo.com/en/how-to-use-leadinfo-data-in-google-analytics-ga4#main-content) - [English](https://help.leadinfo.com/en/how-to-use-leadinfo-data-in-google-analytics-ga4) - [Dutch](https://help.leadinfo.com/nl/hoe-gebruik-je-leadinfo-data-in-google-analytics-ga4) - [German](https://help.leadinfo.com/de/so-werden-daten-aus-leadinfo-in-google-analytics-4-ga4-benutzt) English Show submenu for translations [![Leadinfo\_logo\_RGB\_Witte\_tekst-3.png\]](https://help.leadinfo.com/hs-fs/hubfs/Leadinfo_logo_RGB_Witte_tekst-3.png?width=135&height=28&name=Leadinfo_logo_RGB_Witte_tekst-3.png)](https://help.leadinfo.com/?hsLang=en) Open main navigation Close main navigation - - [English](https://help.leadinfo.com/en/how-to-use-leadinfo-data-in-google-analytics-ga4) - [Dutch](https://help.leadinfo.com/nl/hoe-gebruik-je-leadinfo-data-in-google-analytics-ga4) - [German](https://help.leadinfo.com/de/so-werden-daten-aus-leadinfo-in-google-analytics-4-ga4-benutzt) English Show submenu for translations Hi 👋 How can we help? - There are no suggestions because the search field is empty. 1. [Help Centre](https://help.leadinfo.com/en?hsLang=en) 2. [Grow with Marketing](https://help.leadinfo.com/en/grow-with-marketing?hsLang=en) 3. [Analytics & Google Ads](https://help.leadinfo.com/en/grow-with-marketing?hsLang=en#analytics-google-ads) # How to use Leadinfo data in Google Analytics (GA4) ## How to add Leadinfo data to your GA4 reports using our Google Analytics integration Are you ready to use Leadinfo data in Google Analytics? After you've set up the integration and connected your domain in Leadinfo to the correct account and property in Google Analytics you can start using Leadinfo data in your Analytics Reports.  **Please note:** It may take up to 24 hours for the sessions from the previous day to be visible in Google Analytics.  ### What data will Leadinfo push to GA4? Once your fields are mapped, Leadinfo pushes data into the custom dimensions you created in GA4 (see the [Google Analytics Integration article](https://help.leadinfo.com/en/google-analytics-integration?hsLang=en) for setup steps and the full list of fields that Leadinfo can send to GA4). To confirm data is actually being sent, go to Reports \> Engagement \> Events in GA4 and look for the leadinfo\_enrich event. Seeing activity there confirms data is flowing. ### What can I do with Leadinfo data in GA4? You can use the Leadinfo data in Google Analytics to enhance your reports. A few examples on how to use the data: 1. Add Leadinfo data as a comparison to your reports 2. Add Leadinfo data as a secondary dimension in your reports 3. Add Leadinfo data to your explorations #### Use Leadinfo Data as a comparison via "Add Comparison" Apply the Leadinfo data to any GA4 Reports via the "Add Comparison" feature. This feature allows you to evaluate and compare a subset of data.  For example, say you want to compare the behaviour of companies from Germany to other visitors. Follow the steps below to do so.   **Step 1:** Navigate to a report you want to compare. For example Traffic Acquisition.   **Step 2:** Click in the top on “Add comparison”   ![](https://help.leadinfo.com/hs-fs/hubfs/image-png-Aug-02-2023-11-26-26-5588-AM.png?width=543&height=203&name=image-png-Aug-02-2023-11-26-26-5588-AM.png)   **Step 3:** On the right side you see a menu appearing. In this list select “Include” and below dimensions select “Country”. Select “Germany” below “Dimension values” .   ![](https://help.leadinfo.com/hubfs/image-png-Aug-02-2023-11-26-40-2506-AM.png) **Step 4:** Click on apply. You will now see the comparison added yo the selected report. You can now navigate to any other report and see the same comparison applies to that report.  ![](https://help.leadinfo.com/hubfs/image-png-Aug-02-2023-11-27-01-3331-AM.png) #### Use Leadinfo Data as a secondary dimension in your reports You can also add Leadinfo data as a secondary dimensions in your data table reports. Secondary dimensions provide more detailed information about the activity of your website visitors. Allowing you to segment and analyse your data more specifically.  Say you want to compare events with the legal entity of your website visitors. Follow the steps to set up the secondary dimensions. **Step 1:** Had to the reports and navigate to "Events"  below "Engagement"   **Step 2:** Click on the "+" button below the search bar   ![](https://help.leadinfo.com/hubfs/image-png-Aug-02-2023-11-46-41-1970-AM.png)   **Step 3:**  Select "Custom"  and from the list add the custom dimensions you want to add as a secondary dimension. In this case we'll add "Revenue"    ![](https://help.leadinfo.com/hubfs/image-png-Aug-02-2023-11-46-53-7829-AM.png)   **Step 4:** You will now see the "Revenue" user-scope custom dimensions applied to your report.    ![](https://help.leadinfo.com/hubfs/image-png-Aug-02-2023-11-47-05-5148-AM.png)   #### Use Leadinfo Data in your explorations Within GA4 you can create explorations. These are advanced reports to help you uncover deeper insights in the behaviour of your visitors.  **Step 1:** To get started head to Explore and create your own exploration.   ![](https://help.leadinfo.com/hubfs/image-png-Aug-02-2023-11-56-45-6765-AM.png)   **Step 2:** Click on "Dimensions"   **Step 3:** Select "Custom" to add the custom dimensions that Leadinfo created and click on "Import" in the top right corner ![](https://help.leadinfo.com/hubfs/image-png-Aug-02-2023-11-57-01-7505-AM.png)   **Step 4:** Now add the other dimensions or metrics you'd like to use in your report. ![](https://help.leadinfo.com/hubfs/image-png-Aug-02-2023-11-57-18-5347-AM.png) #### Understanding “(not set)” values Google Analytics reports always include every visitor, whether or not Leadinfo recognised them. Any report using Leadinfo's custom dimensions will show “(not set)” for visits Leadinfo couldn't match to a company - this is expected, not an error, and on most sites it will be the largest segment. To see only the visits Leadinfo enriched, add a filter or segment where one of the Leadinfo dimensions (for example, Company name) is known/not empty. This excludes unrecognised traffic and shows just your enriched data. **Leadinfo Tip 💡** More information on how to create exploration can be found in the [documentation from Google](https://support.google.com/analytics/answer/7579450?hl=en#zippy=%2Cin-this-article). - [Getting Started](https://help.leadinfo.com/en/getting-started?hsLang=en#main-content) - [How Leadinfo works](https://help.leadinfo.com/en/getting-started?hsLang=en#how-leadinfo-works) - [Quick Start Guide](https://help.leadinfo.com/en/getting-started?hsLang=en#quick-start-guide) - [Privacy Statement & Cookie Banner](https://help.leadinfo.com/en/getting-started?hsLang=en#privacy-statement-cookie-banner) - [Check your installation](https://help.leadinfo.com/en/getting-started?hsLang=en#check-your-installation) - [Your first steps](https://help.leadinfo.com/en/getting-started?hsLang=en#your-first-steps) - [See Who’s Visiting](https://help.leadinfo.com/en/see-whos-visiting?hsLang=en#main-content) - [How company recognition works](https://help.leadinfo.com/en/see-whos-visiting?hsLang=en#how-company-recognition-works) - 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