Identify leads from your marketing campaigns

Whether you are running Google Ads, Facebook Ads, or invested in email campaigns you want to know which company visited your website through which campaign. Google Analytics will definitely help you to identify the source of the traffic. But Leadinfo will take you further by identifying the companies that clicked on your ads! Allowing you to conduct a follow-up on these companies and increase your ROI for paid media!💰 📈

Set triggers based on your campaign

Triggers allow you to automatically assign tags to a certain company. In this article, we will give a step-by-step explanation of how you can automatically assign tags to companies that visited your website through your campaign. We will look at the following kinds of campaigns:

  1. Google Ads

  2. Bing Ads

  3. Facebook Ads

  4. E-mail campaigns

  5. Other campaigns

Google Ads

To track the performance and conversion of your campaigns, Google adds a unique Google Click ID (gclid) to every URL in your ads. You can use this gclid to identify the companies that visited your website through a Google Add.

Step 1: Create a tag that allows you to immediately see where the company came from. For example, "Google Ads". Read more on how to manage tags here.

Step 2: Give your trigger a unique name such as "Google Ads"

Step 3: Under rules, select the rule "URL of current session". Make sure you've selected "contains" and fill in "gclid".

Step 4: Under "Action" select the action "Assign tag" and pick from the tag you've created in step 1 from the drop-down menu.

Step 5: Save the trigger!

From this moment on companies who visited your website through a Google Ad will receive the tag "Google Ads". Please note that the trigger does not work retroactively.

Bing Ads

To track the performance and conversion of your campaigns, Bing adds a unique Microsoft Click ID (MSCLKID) to every URL in your ads. You can use this MSCLKID to identify the companies that visited your website through a Bing ad. Read here on how to enable the MSCLKID.

Step 1: Create a tag that allows you to immediately see where the company came from. For example, "Bing Ads". Read more on how to manage tags here.

Step 2: Give your trigger a unique name such as "Bing Ads"

Step 3: Under rules, select the rule "URL of current session". Make sure you've selected "contains" and fill in "MSCLKID".

Step 4: Under "Action" select the action "Assign tag" and pick from the tag you've created in step 1 from the drop-down menu.

Step 5: Save the trigger!

From this moment on companies who visited your website through a Bing Ad will receive the tag "Bing Ads". Please note that the trigger does not work retroactively.

Facebook Ads

To track the performance and conversion of your campaigns, Bing adds a unique Facebook Click ID (fbclid) to every URL in your ads. You can use this fbclid to identify the companies that visited your website through a Facebook ad.

Step 1: Create a tag that allows you to immediately see where the company came from. For example, "Facebook Ads". Read more on how to manage tags here.

Step 2: Give your trigger a unique name such as "Facebook Ads"

Step 3: Under rules, select the rule "URL of current session". Make sure you've selected "contains" and fill in "fbclid".

Step 4: Under "Action" select the action "Assign tag" and pick from the tag you've created in step 1 from the drop-down menu.

Step 5: Save the trigger!

From this moment on companies who visited your website through a Facebook Ad will receive the tag "Facebook Ads". Please note that the trigger does not work retroactively.

Use UTM tags to identify traffic from E-Mail and other types of Campaigns

Not every paid media platform adds a unique click ID to the URL. To still track companies that come from a LinkedIn or an email campaign you need to use UTM tags. UTM tags (Urchin Tracking Modules) are tags that are added to the end of a URL. It is mostly used to measure the effectiveness of digital marketing campaigns in Google Analytics. You can use it to track companies in Leadinfo that visited the website through a specific campaign.

There are five different UTM tags. We will highlight the 3 most important ones.

  1. Campaign Source - This tag is used to identify the source linked to the URL.

    For example: utm_source=LinkedIn

  2. Campaign Medium - This tag is used to identify the Medium linked to the URL. For example:utm_medium=ads

  3. Campaign Name - This tag is used to identify the campaign name linked to the URL. For example: utm_campaign=summer

Your URL will then look like this:

www.example.io/?utm_source=LinkedIn&utm_medium=ads&utm_campaign=summer

To create your own UTM tags you can use the helpful tool of google here or take a look at the many UTM tagging sheets available here.

Setting up the trigger

Based on the URL you've created, you can create a trigger following the below steps.

Step 1: Create a tag that allows you to immediately see where the company came from. For example, "LinkedIn Summer campaign". Read more on how to manage tags here.

Step 2: Give your trigger a unique name such as "LinkedIn campaign"

Step 3: Under rules, select the rule "URL of current session". Make sure you've selected "contains" and fill in one of the UTM tags. For example "utm_campaign=summer".

Step 4: Under "Action" select the action "Assign tag" and pick from the tag you've created in step 1 from the drop-down menu.

Step 5: Save the trigger!

From now on you can easily identify companies that came through a certain campaign.