Tribe CRM integration

Easily connect Leadinfo to your Tribe CRM environment

Gain access to valuable Leadinfo data within your CRM system. You can easily set up the Tribe CRM integration within your Leadinfo account. Once you've set up the integration, you can share data from Leadinfo to Tribe CRM.


In this article, we'll discuss:

Why Connect Tribe CRM to Leadinfo

Before you set up the integration, let's dive deeper into what the benefits of connecting Tribe CRM to Leadinfo. First and foremost, with the integration you can:

πŸ†•  Create a new company in Tribe CRM

πŸ”—  Link website visitors to existing companies within Tribe CRM

πŸ’»  View pages a company visits within Tribe CRM

βœ…  Set up tasks for yourself or for colleagues within Tribe CRM

This allows you to integrate the information from Leadinfo into your current sales flow.

Good to know πŸ“ When you connect a company, Leadinfo sends the most recent visit to Tribe CRM. Future visits are always shared.


How do I set up the Tribe CRM integration?

Step 1:
Log in to the Leadinfo portal and go to settings.

Step 2: Under integrations, select β€œTribe CRM”.

Step 3: Click on "Connect to Tribe CRM".

Step 4: Login with your Tribe CRM data and give Leadinfo permission to access your Tribe CRM environment.


Step 5: Once you've linked Capsule to Leadinfo you can change the settings of the integration. Determine;

  • If you want to automatically link your website visitors to companies in your CRM
  • If you want to send over the website visits to your CRM as a note in the company profile
  • In what language the notes need to be placed in
  • What fields you want to send to Tribe CRM. Click here to learn more on how to set up these fields. 


How do I automatically send/connect leads to Tribe CRM

We will only send data to Tribe CRM when you have connected a company. You can either connect a company manually or automatically. Follow the below steps to automatically send leads to Tribe CRM.

Step 1: Think about what companies you want to send to Tribe CRM. You can use these questions to get a clear view on what companies are interesting for you.

  • What company characteristics does an interesting company have? 
    Do you focus on specific branches or specific sizes?
  • What kind of behaviour do they need to show?
    Think about the number of pages, or what pages an interesting company needs to visit.

Step 2: Based on the questions in step 1 you can start setting up your trigger. Navigate to β€œTriggers” and create a new trigger.

Step 3: Determine the rules a company needs to meet in order to be sent over toy our CRM. In the example below we only want to send over companies from the UK, with more than 5 employees and who have visited our pricing page.

Step 4: 
Under "Action" select the CRM system you've installed in step 1 and determine what you want to do:

  • Create new companies - Leadinfo will immediately create a new company within your CRM system.
  • Connect with existing companies - Leadinfo will only connect the website visitors to an existing company within your CRM
  • Create new or connect with existing companies  - Leadinfo will either create a new company or, if the company already exists, connect the company to the existing company within your CRM. 

    Good to know πŸ“: Leadinfo will check on several data point if a company already exists in your CRM. Data points such as domain, phone number, chamber of commerce number etc. 


    Step 5: Select who should be the company owner within your CRM system and enable the action. 


    Step 6: Make sure you save the trigger by switching the toggle in the top right corner and click β€œSave”.


    For example, say we want to create a new company when it is a new lead or connect the company to an existing company within your CRM. By doing so, the future website visits will be shared as. note within your CRM system. 



    How do I Manually connect leads from Leadinfo to Tribe CRM?

    Step 1:
    First go to the company profile you want to connect.

    Step 2: Click on the button "Link to Tribe CRM" in the right corner.

    Step 3: Connect the company to Tribe CRM. You can do this in two ways:

    Step 3a: Does the company already have a profile in Tribe CRM? Search for the company you would like to connect it to and click on "Connect".

    Step 3b: Do you want to create a new company in Tribe CRM? Select the correct account owner, give the company a name (prefilled) and click on "Create and link".

    Step 4:
    You will immediately find the company in Tribe CRM


    How to create tasks from Leadinfo

    Once you connect a company within Leadinfo to a company within Tribe CRM, you will find the associated tasks of that company within Leadinfo. Stay up to date on the current tasks of your website visitor or create new ones straight from your Leadinfo inbox. 

    Creating a task

    To create a task, click on "New task" in the top right corner. 


    Fill out the needed details in the pop-up, and click on "Save task". A new task will be created within your Tribe CRM environment.