--- title: Use triggers to create a custom lead score description: Within Leadinfo, you can use Triggers to build your own lead scoring system based on visitor behavior. This allows you to automatically assign tags such as Cold, Warm, or Hot, depending on how visitor --- [Skip to content](https://help.leadinfo.com/en/use-triggers-to-create-a-leadscore#main-content) - [English](https://help.leadinfo.com/en/use-triggers-to-create-a-leadscore) - [Dutch](https://help.leadinfo.com/nl/gebruik-trigger-voor-het-opzetten-van-een-eigen-lead-scoring) - [German](https://help.leadinfo.com/de/triggers-für-einen-personalisierten-leadscore) English Show submenu for translations [![Leadinfo\_logo\_RGB\_Witte\_tekst-3.png\]](https://help.leadinfo.com/hs-fs/hubfs/Leadinfo_logo_RGB_Witte_tekst-3.png?width=135&height=28&name=Leadinfo_logo_RGB_Witte_tekst-3.png)](https://help.leadinfo.com/?hsLang=en) Open main navigation Close main navigation - - [English](https://help.leadinfo.com/en/use-triggers-to-create-a-leadscore) - [Dutch](https://help.leadinfo.com/nl/gebruik-trigger-voor-het-opzetten-van-een-eigen-lead-scoring) - [German](https://help.leadinfo.com/de/triggers-für-einen-personalisierten-leadscore) English Show submenu for translations Hi 👋 How can we help? - There are no suggestions because the search field is empty. 1. [Help Centre](https://help.leadinfo.com/en?hsLang=en) 2. [Automate Your Workflow](https://help.leadinfo.com/en/automate-your-workflow?hsLang=en) 3. [Triggers](https://help.leadinfo.com/en/automate-your-workflow?hsLang=en#triggers) # Use triggers to create a custom lead score Within Leadinfo, you can use Triggers to build your own lead scoring system based on visitor behavior. This allows you to automatically assign tags such as Cold, Warm, or Hot, depending on how visitors engage with your website. This article will help you set up custom triggers based on factors like time spent on your website and page visits, allowing you to focus on the most interesting leads. #### What is a Custom Lead Score? A **custom lead score** helps you qualify leads based on specific behaviors. For example, someone who only spends a few seconds on your site is likely less interested than someone who browses multiple pages and reads about your services. By tagging leads as Cold, Warm, or Hot, you can tailor your follow-up efforts to match the level of interest. **Here’s how you can create three basic triggers to start your own lead scoring system:** **Step 1:** Go to the trigger functionality. **![](https://help.leadinfo.com/hs-fs/hubfs/image-png-Jul-15-2025-12-55-57-2145-PM.png?width=688&height=140&name=image-png-Jul-15-2025-12-55-57-2145-PM.png)** **Step 2:** Click on “New Trigger.” **![](https://help.leadinfo.com/hs-fs/hubfs/image-png-Jul-15-2025-12-56-26-5809-PM.png?width=688&height=55&name=image-png-Jul-15-2025-12-56-26-5809-PM.png)** **Step 3:** Select Segment – Specific Companies. **Cold Lead Trigger: Low Engagement** **Goal**: Tag visitors who leave quickly as *Cold*. - **Trigger Condition**: Time on website is less than 20 seconds - **Action**: Add tag: "Cold" ![](https://help.leadinfo.com/hs-fs/hubfs/image-png-Jul-15-2025-01-00-00-6700-PM.png?width=460&height=438&name=image-png-Jul-15-2025-01-00-00-6700-PM.png) These short visits indicate that the visitor likely did not interact with the content, suggesting they may have a lower level of interest. **Warm Lead Trigger: Moderate Engagement** **Goal**: Tag visitors who stay longer but don't show specific interest yet as *Warm*. - **Trigger Condition**: Time on website is between 20 and 60 seconds - **Action**: Add tag: "Warm"   ![](https://help.leadinfo.com/hs-fs/hubfs/image-png-Jul-15-2025-01-02-30-4298-PM.png?width=428&height=442&name=image-png-Jul-15-2025-01-02-30-4298-PM.png) These visitors are exploring your site but have not yet shown a strong interest in specific products, services, or pricing. It's important to monitor their future interactions for potential engagement. **Hot Lead Trigger: High Engagement** **Goal**: Tag engaged visitors who are actively showing interest as *Hot*. - **Trigger Conditions:** Time on website is more than 60 seconds and the visited page contains: /product, /services, or /pricing - **Action**: Add tag: "Hot" ![](https://help.leadinfo.com/hs-fs/hubfs/image-png-Jul-15-2025-01-04-27-5652-PM.png?width=478&height=477&name=image-png-Jul-15-2025-01-04-27-5652-PM.png) These are highly interested leads. They’re spending time on the site and looking at key pages like product or pricing, perfect for sales follow-up. #### Keeping tags up-to-date You can set up multiple triggers to ensure that tags are always accurate and reflect the latest visitor behavior. For example: - A visitor might start as “Cold” but move to “Warm” or “Hot” on a return visit. - In the actions of each trigger, you can add new tags and also remove old or irrelevant tags. Example: If a visitor now qualifies for the “Hot” tag, you can automatically remove the “Cold” and “Warm” tag using the trigger actions. ![](https://help.leadinfo.com/hs-fs/hubfs/image-png-Jul-15-2025-01-06-31-0122-PM.png?width=395&height=205&name=image-png-Jul-15-2025-01-06-31-0122-PM.png) This way, each lead always has the most relevant tag based on their most recent visit, keeping your pipeline clean and your follow-up strategy up to date. #### Benefits of custom lead scoring with triggers - Focus on leads that matter: Prioritize "Hot" leads first. - Automate your qualification process: Save time for your sales team. - Create tailored follow-ups: Use label-based workflows in your Leadinfo account or CRM. - [Getting Started](https://help.leadinfo.com/en/getting-started?hsLang=en#main-content) - [How Leadinfo works](https://help.leadinfo.com/en/getting-started?hsLang=en#how-leadinfo-works) - [Quick Start Guide](https://help.leadinfo.com/en/getting-started?hsLang=en#quick-start-guide) - 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