Upsales integration

Easily connect Leadinfo to your Upsales environment

Gain access to valuable Leadinfo data within your CRM system. You can easily set up the Upsales integration within your Leadinfo account. Once you've set up the integration, you can share data from Leadinfo to Upsales.


In this article, we'll discuss:

Why Connect Upsales to Leadinfo

Before you set up the integration, let's dive deeper into what the benefits of connecting Upsales to Leadinfo. First and foremost, with the integration you can:

🆕  Create a new company in Upsales

🔗  Link website visitors to existing companies within Upsales

💻  View pages a company visits within Upsales

✅  Set up tasks for yourself or for colleagues within Upsales


This allows you to integrate the information from Leadinfo into your current sales flow. 


Good to know 📝 When you connect a company, Leadinfo sends the most recent visit to Upsales. Future visits are always shared.


How do I set up the Upsales integration?

Step 1:
Log into Upsales to copy your API key. You find this Key in your settings, as seen below. Please note: You can only copy your API key when you create the API key.



Step 2: Go to the Leadinfo portal and navigate to settings.

Step 3:
Under integrations, select “Upsales”.

Step 4: Provide the API Key from Upsales and click on "Connect with Upsales"


Step 5: Once you've linked Upsales to Leadinfo you can change the settings of the integration. Determine;

  • If you want to automatically link your website visitors to companies in your CRM
  • If you want to send over the website visits to your CRM as a note in the company profile
  • In what language the notes need to be placed in
  • What fields you want to send to Upsales. Click here to learn more on how to set up these fields. 


How do I automatically send/connect leads to Upsales

We will only send data to Upsales when you have connected a company. You can either connect a company manually or automatically. Follow the below steps to automatically send leads to Upsales.

Step 1: Think about what companies you want to send to Upsales. You can use these questions to get a clear view on what companies are interesting for you.

  • What company characteristics does an interesting company have? 
    Do you focus on specific branches or specific sizes?
  • What kind of behaviour do they need to show?
    Think about the number of pages, or what pages an interesting company needs to visit.

Step 2: Based on the questions in step 1 you can start setting up your trigger. Navigate to “Triggers” and create a new trigger.

Step 3: Determine the rules a company needs to meet in order to be sent over toy our CRM. In the example below we only want to send over companies from the UK, with more than 5 employees and who have visited our pricing page.

Step 4: 
Under "Action" select the CRM system you've installed in step 1 and determine what you want to do:

  • Create new companies - Leadinfo will immediately create a new company within your CRM system.
  • Connect with existing companies - Leadinfo will only connect the website visitors to an existing company within your CRM
  • Create new or connect with existing companies  - Leadinfo will either create a new company or, if the company already exists, connect the company to the existing company within your CRM. 

    Good to know 📝: Leadinfo will check on several data point if a company already exists in your CRM. Data points such as domain, phone number, chamber of commerce number etc. 


    Step 5: Select who should be the company owner within your CRM system and enable the action. 


    Step 6: Make sure you save the trigger by switching the toggle in the top right corner and click “Save”.


    For example, say we want to create a new company when it is a new lead or connect the company to an existing company within your CRM. By doing so, the future website visits will be shared as. note within your CRM system. 


    How do I manually connect leads from Leadinfo to Upsales?

    Step 1:
    First go to the company profile you want to connect.

    Step 2: Click on the button "Link to Upsales" in the right corner.

    Step 3:
    Connect the company to Upsales. You can do this in two ways:


    Step 3a: Does the company already have a profile in Upsales? Search for the company you would like to connect it to and click on "Link".

    Step 3b: Do you want to create a new company in Upsales? Select the correct account owner, give the company a name (prefilled) and click on "Create and link".

    Step 4:
    You will immediately find the company in Upsales. 


    How to create deals and tasks from Leadinfo

    Once you connect a company within Leadinfo to a company within Upsales, you will find the associated tasks of that company within Leadinfo. Stay up to date on the current tasks of your website visitor or create new ones straight from your Leadinfo inbox. 


    Creating a task

    To create a task, click on "New task" in the top right corner. 


    Fill out the needed details in the pop-up, and click on "Save task". A new task will be created within your Upsales environment.