Automatically link your website visitors to companies in your CRM

Easily connect known website visitors to the right company in your CRM system.

Once you've set up your integration, you can automatically link website visitors to companies in your CRM. 


In this article, we'll discuss: 

The benefits of automatic linking

Before you set up automatic linking, let's dive deeper into what the benefits of automatically connecting your website visitors to your CRM. 

🕵️‍♀️ No need for a manual search in your CRM

💻 Future website visits of the company will be shared as note within your CRM*


Please note:  Field mapping does not apply to all CRM integration yet. Consult the help article of the CRM system you're using, to see what information is sent over. 


How to set up automatic linking

Automatic linking is set up in a few clicks. Simply follow the steps below to get started.

Step 1: Navigate to "Settings" and select your CRM integration on the left side.


Step 2: Link your CRM integration. You will then see an overview of extra integration settings.


Step 3: Set "Automatically link recognised companies found in CRM" to Yes. 


And that's it. Leadinfo will now automatically link your website visitors to the right company in your CRM. 


Leadinfo tip 💡 Use triggers to determine which companies you wish to connect. Read more on how to send leads to your CRM here


Data points used to match companies 

To match the companies in the Leadinfo inbox with the right company in your CRM system, our software looks at the following data points: 


  • Company name
  • Domain 
  • Phone number 
  • Email address
  • Registration number 


The more of the above data points we find in your CRM, the better we can make the match. To connect a company, at least two data points should be the same. However, in case the software has doubts about a connection, we do not link the company at all. After all, we wish to enrich your CRM data and not clutter it.