CAS CRM integration

Easily connect CAS CRM with Leadinfo. Once you connected the accounts, you can add a timeline event to the company in CAS CRM. Allowing you to have access to valuable insights of your website visits in CAS CRM!

In this article we'll discuss:

Why Connect CAS CRM to Leadinfo

Before you set up the integration, let's dive deeper into what the benefits of connecting CAS CRM to Leadinfo. First and foremost, with the integration you can:

🔗  Link website visitors to existing companies within CAS CRM

🆕  Send a website visitor of as a new company within CAS CRM

💻  View the visited pages of said company within CAS CRM

This allows you to integrate the information from Leadinfo into your current sales flow. 

Please note 📝 The pages a company visits will be shared after the connection has been made. Sending over pages does not work retroactively. 

How do I set up the CAS CRM integration?

Step 1: Log in to the Leadinfo portal and go to settings.

Step 2: Under integrations, select "CAS CRM".

Step 3: Enter your database, username, password, product key and domain name. If you do not have these details for your account, contact your CRM Administrator / CAS Partner.

Step 4: Click on "Connect with CAS CRM".

Please note: You need to connect an account with the correct user rights in Cas CRM!

Step 5: Once you've linked CAS CRM to Leadinfo you can change the settings of the integration. Determine;

  • If you want to automatically link your website visitors to companies in your CRM
  • If you want to send over the website visits to your CRM as a note in the company profile
  • In what language the notes need to be placed in

How do I automatically send/connect leads to CAS CRM 

We will only send data to CAS CRM when you have connected a company. You can either connect a company manually or automatically. Follow the below steps to automatically send leads to CAS CRM.

Step 1: Think about what companies you want to send to CAS CRM. You can use these questions to get a clear view on what companies are interesting for you.

  • What company characteristics does an interesting company have? 
    Do you focus on specific branches or specific sizes?
  • What kind of behaviour do they need to show?
    Think about the number of pages, or what pages an interesting company needs to visit.

Step 2: Based on the questions in step 1 you can start setting up your trigger. Navigate to "Triggers" and create a new trigger.

Step 3: Determine the rules a company needs to meet in order to be sent over toy our CRM. In the example below we only want to send over companies from the UK, with more than 5 employees and who have visited our pricing page.

Step 4: 
Under "Action" select the CRM system you've installed in step 1 and determine what you want to do:

  • Create new companies - Leadinfo will immediately create a new company within your CRM system.
  • Connect with existing companies - Leadinfo will only connect the website visitors to an existing company within your CRM
  • Create new or connect with existing companies  - Leadinfo will either create a new company or, if the company already exists, connect the company to the existing company within your CRM. 

    Good to know 📝: Leadinfo will check on several data point if a company already exists in your CRM. Data points such as domain, phone number, chamber of commerce number etc. 


    Step 5: Select who should be the company owner within your CRM system and enable the action. 

    Step 6: Make sure you save the trigger by switching the toggle in the top right corner and click “Save”.

    For example, say we want to create a new company when it is a new lead or connect the company to an existing company within your CRM. By doing so, the future website visits will be shared as. note within your CRM system. 

    How do I connect companies from Leadinfo to CAS CRM?

    Once you've connected Leadinfo to CAS CRM, the data will not be shared immediately. To start sharing information, you will need to connect a company from Leadinfo to CAS CRM. You can do this from the inbox.

    Step 1: Go to the company profile you want to connect.

    Step 2: Click on the button "Link with CAS CRM" in the right corner.

    Step 3: Connect the company to CAS CRM. You can do this in two ways:

    Step 3a: Does the company already have a profile in CAS CRM? Search for the company you would like to connect it to and click on "Link".

    Step 3b: Do you want to create a new company in CAS CRM? Select the correct account manager, choose if you want to create a company or an individual contact, give this company a name (prefilled) and click on "Create and link".

    Step 4: You will immediately find the company in CAS CRM.

    What information is shared?

    When you create a new company from the inbox, Leadinfo will share the following information with CAS CRM:

    • Company name

    • Website
    • Phone number

    • Account manager
    • City

    • Region

    • Postal code

    • Country

    • Address

    • Number of employees

    Good to know 📝  We never view the data of your CRM ourselves. The system only needs authorization, so Leadinfo can transfer the data to your CRM environment.