Do you know the difference between the normal WhatsApp app and WhatsApp Business?
WhatsApp has developed a free WhatsApp Business app. This app can be downloaded for free in the App Store on your phone. And can function as a second WhatsApp app on your phone, with a different telephone number.
What is the difference between WhatsApp and WhatsApp Business?
There are two different WhatsApp apps that you can download on your phone. They can both be used as WhatsApp chat on your website. There is the 'private' WhatsApp, which we use every day. But there is also a business variant, the WhatsApp Business app. What is the difference?
Private WhatsApp app
This is the WhatsApp app as we are used to using it as a private person. There are few exciting functionalities here. But it has been doing what it's supposed to do for years. Exchange WhatsApp messages with friends and family. Easily stay in touch with each other.
WhatsApp Business app
The main difference is that this app is intended for using WhatsApp for business. That is, this app was created to support companies in communicating via WhatsApp. Basically, this app looks the same as the normal WhatsApp app. However, a number of additional business functionalities have been added to the WhatsApp Business app. What benefits does WhatsApp Business offer?
1. Link (landline) phone number to WhatsApp
With the WhatsApp Business app it is possible to link a landline telephone number to WhatsApp. As a company, this is of course ideal. This allows you to communicate with the business's landline number via WhatsApp. It is also possible for every employee to link his business number to WhatsApp Business. This can also be a mobile phone number.
Moreover, it is possible to use WhatsApp Business desktop!
2. Create company profile
When installing the WhatsApp Business app you can create a company profile. Here you can show additional information about your company, which is visible in WhatsApp. Here you can, for example, add your company name, set a logo, mention your website and an email address. This makes you even more accessible to your customers.
Tip: Always enter as much information as possible about your company here. If you don't say much about your company, WhatsApp can see you as a 'Fake Company' and block your number.
3. Set opening hours
You can set opening hours in WhatsApp in the WhatsApp Business app. This allows you to indicate to customers when you are open. But you can also indicate when you can be reached via WhatsApp. This makes it clear to a customer that he may not be able to be helped immediately after opening hours. It is also possible to set an auto-reply in WhatsApp outside opening hours.
4. Set up auto-reply
It is possible to send an automatic reply to someone who sends you a WhatsApp message. This is useful, for example, in combination with our WhatsApp chat widget on your website. It is possible to set up an auto-reply for WhatsApp in several ways. This can be done via an away message or via an automatic greeting.
5. Add answer templates
You can add different response templates to WhatsApp. They call this 'quick replies' at WhatsApp. Super handy. This saves a lot of time when typing WhatsApp messages. Here you can enter pre-programmed answers. You can use these WhatsApp response templates in any WhatsApp conversation.
6. Create WhatsApp link
WhatsApp offers one-click chat functionality. Or the option to create a WhatsApp link. This allows someone to contact you via WhatsApp without having the phone number saved in your phone's address book. When you click on this link, a chat with this person will automatically start in WhatsApp.
7. Link with Leadinfo WhatsApp chat widget on your website
The WhatsApp Business app can be linked to the Leadinfo WhatsApp chat widget or the Leadbot on your website. This is perhaps the biggest advantage. This ensures that visitors to the website can easily ask a question via WhatsApp.
On average, the WhatsApp chat widget ensures an increase of +300% in the number of contact requests via the website. This turns your website into a powerful sales channel.
Send page information via WhatsApp
Do you want to know from which web page the visitor sends a WhatsApp message to you?
Then I have good news for you! You can send page information via WhatsApp. This is a unique functionality in the Leadinfo WhatsApp solutions! This allows you to see exactly which product or service the visitor is asking a question about.
